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For Internet Companies, Profits Are Inversely Prop


Internet companies are slowly beginning to realize that more eyeballs don't necessarily translate into more advertising dollars and what really matters is the location of these...
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Best Thing about the Salesforce-Google Toolkit


As you probably know, Salesforce announced the Google Data API Toolkit on Monday.† The new Force.com Toolkit for Google Data APIs provides a free and open-source set of tools and services that developers can use to take advantage of Google Data APIs...
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Aurora: Writing the Script


Writing the script for Aurora turned out to be a tricky balancing act. We wanted to illustrate the interesting design solutions we had come up with, but we also had to provide enough context to make the solutions meaningful. We needed the movie to...
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Google Homepage - The Future Face of SaaS?


Software as a Service (SaaS) continues to gain momentum in the enterprise and is on its way to becoming a $20B market by 2011 (industry estimates from CSFB and Tripletree). Google, with its ďiGoogleĒ homepage, provides enterprises a single view...
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"Cloud of Clouds" - our 2009 predictions.


In 2008, we saw the early seeds of a "cloud of clouds" emerging. It started in April with Salesforce and Google announcing integration between Google Apps and Salesforce to bridge the gap between Google's productivity applications and Salesforce. ...
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CPAs Need An Industrial Revolution


I liked the cover story in this week's Accounting Today - See Ya CD's, Software as a Service is Finally Catching On - by Liz Gold. She is on to...
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